Twitter, Instagram, Tumblr, your blog: pitch a tent anywhere on the web, and the expectation is that people will quickly line up to give you a (virtual) high five in the form of a “follow.” I see it often enough in our own Community Pool posts here at The Daily Post: “Follow me and I’ll follow you back!”
It’s pretty clear what the followed blogger’s supposed to do: keep posting stuff that others enjoy reading. Be a gracious host. Ensure posts are readable. But what about the follower? Is there a job description for what happens after you click on a blog’s “Follow” button (or Follow Blog Widget)? Here’s some food for thought.
Don’t expect instant reciprocity
You shouldn’t take the plunge if you don’t want to read new content from the person whose blog you just followed.
When you follow a blog you’re making a light…
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